Digital Marketing Training Information Management System

Diploma in Digital Marketing

Diploma in Digital Marketing

Diploma in Digital Marketing

Digital Marketing Training Syllabus

On-Page Optimization

  • What are Meta Tags?
  • Description
  • Country
  • Robots
  • Keywords Author
  • Keyword Research with Google Keyword Planner.
  • How to Select a Domain Name?
  • Page Naming {URL Structuring} and Folder Naming
  • Image Naming, Image Title and ALT Tags Creation
  • Redirection Tags
  • Headings Tags {H1 to H6}
  • What is Content Writing?
  • SEO Friendly Content Writing {Insert keywords in content}
  • Anchor Text, Link Title
  • text file use and creation
  • HTML Sitemap creation
  • XML Sitemap Creation
  • Ror text sitemap
  • Site Tracking Tools (Google Webmaster Tool,Google Analytics Tool)
  • Why is Alexa?
  • Alexa Integration

OFF-Page Optimization

  • What are Backlinks?
  • Why Backlinks are Important?
  • How to Get Backlinks?
  • Difference Between Do-Follow and No-Follow Backlinks
  • What is Google Page Rank?
  • How to Increase Page Rank?
  • Search Engine Submissions
  • Directory Submissions
  • Article Writing and submissions
  • Press Release writing and submissions
  • Blog Posting and comment writing
  • Classifieds posting
  • Forum Posting
  • Business Listing
  • Social Bookmarking
  • Social Networking
  • RSS Feeds

Google Analytics

  • Understanding the basics
  • Why Google analytics
  • How Google Analytics works
  • How to setup analytics account
  • Understanding full reports
  • Dashboard and shortcuts
  • Basic campaign and conversion tracking

Search Engine Algorithms

  • Basics
  • What is Search Engine’s Algorithms?
  • How Algorithms Works?
  • Why a Search Engine needs to update its Algorithm?
  • Search Engine Penalties and Recoveries.
  • Why a Search Engine penalizes a Website?
  • Advanced
  • How to optimize your site for Google Hummingbird Algorithm?
  • What is Google Panda Algorithm?
  • What is Google Penguin?
  • What is Google EMD Update?
  • How to save your site from Google Panda,Penguin and EMD Update?
  • How to recover your site from Panda, Penguin and EMD?

Google Webmaster Tools

  • How to add a website to webmaster tools
  • GWT Dashboard
  • How to configure a website
  • Sitemaps
  • Crawler access
  • Sitelinks
  • Your website on the web
  • Search queries
  • Links to your website
  • Keywords
  • Internal Links
  • Diagnostics

Website Audit & Competitor Analysis

  • What, Why and How!
  • Use of Website Analytic Tools
  • Tracking Top Analytic Reports
  • Using Google Webmaster Tools
  • Using Bing Webmaster Tools
  • XML Sitemap for Search Engines
  • txt
  • Incoming Link Analysis
  • Open Site Explorer | Moz
  • Google Webmaster Tools
  • Website Domain Authority
  • What is Domain Authority?
  • Open Site Explorer | Moz
  • Competitor Analysis
  • What is a Competition Analysis & Why Is It Important
  • How to Perform a SEO Competitor Analysis
  • Open Site Explorer | Moz
  • com -> Advanced Keywords and Competitors Research Tool
  • Identifying Your SEO Competitors

Search Engine Marketing

  • Demystifying Community Building on Facebook
  • Orientation to Facebook Brand Pages
  • EndgeRank Algorithm: Why engagement is key to success on Facebook?
  • How to create Facebook Marketing Strategy?
  • Facebook Applications for Fan Growth and Engagement
  • How to create Brand Ambassadors on Facebook?
  • Leveraging Facebook Insights for Success
  • Relevant Facebook Marketing Success Stories (Global & Indian)
  • From Objectives to ROI
  • Competitive Research
  • Strategy Presentation by Participants
  • Exercise: Participants to create Facebook Marketing Strategy for their organizations
  • Types of Facebook Ads
  • Facebook Ads vs. Google Adwords
  • Significance of CTR (Click Through Rate)
  • Optimizing Ad Copy & Targeting
  • Exercise: Participants to launch & promote live Facebook Communities

Creating Twitter Marketing Strategy

  • Twitter Strategy Framework: From Objectives to ROI
  • Exercise: Creating Twitter Marketing Strategy
  • Twitter in Plain English
  • Twitter for PR, Brand Building, Customer Engagement and Thought Leadership
  • Leveraging Lists, Hashtags & Trends
  • Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndex

Planning & Creating Multi-channel Social Media Strategy

  • How to choose relevant Social Media Channels?
  • Creating multi-channel Social Media Strategy
  • Resource Planning: In-house vs.Outsource, Key competencies, Tools etc