ECommerce Marketplace training Startup training

 E Commerce Marketplace training is a 3 months certification course focusing mainly online activities.SMEClabs designed the E-commerce Certification program with a vision to train the students in the field of e-commerce.It is an intensive course that delves into the online marketplace arena.

The course helps participants gain a comprehensive understanding of E-Commerce, Digital Marketing, Selling on a Marketplace, MS Excel skills, After Sales Management, Customer Engagement and much more.

The training also include contents related to marketing and online production.This course is sure to give you a thorough understanding of the E-commerce world.Successful completion o the course will qualify you to take up a job as an e-commerce  Certified Engineering.

Diploma in Marketplace Management

Diploma in Marketplace Management

Diploma in Marketplace Management

Startup Ecommerce Marketplace Training Syllabus

eCommerce Introduction

  • Introduction to Sales Processes
  • Understanding Why People Buy
  • Creating a Need for Your Product
  • Effective Landing Pages that Sell
  • Lead Management & Nurturing
  • Web Traffic on a Micro Budget.

Search Marketing

  • Analyzing Your SEO
  • Link Building & Analytics
  • Keyword Analysis
  • Search PPC vs Target PPC
  • The Science of PPC

Ninja Marketing

  • Google’s Remarketing Tool
  • DCO & WCA
  • Google’s Network Sites
  • Ad Extentions & FBs Sponsored Stories
  • Micro-Macro Conversions
  • Basic Understanding
  • Benefits and Ways of Partnerships
  • WoM is Powerful
  • How do you get your message GO Viral? 10 Techniques

Email Marketing

  • Strengths & Weaknesses / Pros & Cons
  • Defining goals and objectives of an email campaign
  • Structuring Effective Email Messages
  • Planning and creating email campaigns
  • Timing & Frequency
  • Trigger emails

Supplementary materials

  • New Customer Journey
  • Selling Online China
  • Mobile Advertising Handbook
  • Integrating Mobile Strategy
  • How Mobile is Changing Your Marketing Strategy
  • eCommerce Questions
  • Dynamic Remarketing Guide
  • Guerrilla Marketing Tactics
  • Affiliates & JVs
  • Adwords Step by Step

Preparing to Sell on a Marketplace (Amazon, Flipkart, Ebay etc..)

  • Registering as a Seller
  • Selling Essentials – Cataloging
  • Common mistakes to avoid while Cataloging
  • Listing products
  • Introduction to MS Excel
  • Add listing in bulk
  • Add listing in bulk

Making the First Sales

  • Packaging
  • Outline Marketplace Offerings
  • Effective Inventory Management
  • Organize Inventory
  • Invoicing

Post Sales Engagement

  • Understanding Payment Settlement
  • Payment Settlement RTO
  • Returns Management

Metrics and Analytics

  • Importance of Analytics in E-Commerce
  • Glossary of Flipkart Metrics
  • Highest Returned Products
  • Your Performance Report
  • Dispatch Breaches
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